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Lasell University Field Hockey

Social Media Manager

September 2021 - January 2024

About

A month after joining my university’s field hockey team, I noticed we didn’t have any social media presence. Seeing an opportunity, I asked my coach if I could take charge, and she casually replied, 'Sure, I don’t care.' That moment kickstarted my first experience running a social media account, and I immediately fell in love with creating fun, engaging content alongside an amazing team. I’ll always be grateful to Lasell Field Hockey for letting me bring my wild ideas to life and share them with the world.

Objective

My goal for Lasell University Field Hockey’s social media was to boost engagement and grow our follower base. Drawing inspiration from the Buffalo Bills' social media presence, I focused on creating memorable, resonant content that would leave a lasting impression. I crafted a voice for the team that was humorous and energetic, ensuring it stood out from typical sports pages. My aim was to make our followers feel as excited as the team and eager for each new post, building a strong and enthusiastic community around LUFH.

Results

  • Increased followers by 225% over 1 year

  • Increased engagement by 203% over the course of a 3 month period.

  • Reached 80,000 accounts over the course of a 3 month period.

  • Collaborated with accounts in the athletic community to expand our audience.

  • Created several viral posts under community hashtags that led to new impressions.

  • Created a TikTok profile in 2023 that reached over 80,000 views and 4,000 likes.

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