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Lasell University Athletics

Social Media Manager

January 2023-May 2024

Collaborative Campaign

"Sports Swap" was a successful collaborative campaign that I launched alongside Lasell Community Television (LCTV) and Lasell Athletics. This miniseries, which aired during the 2024 spring semester, featured bi-weekly episodes where athletes from different sports teams swapped roles for a day. The collaboration with Lasell Athletics not only enhanced visibility but also significantly boosted engagement and followers for LCTV, receiving acclaim from the university community.

Content Creation

I had the exciting opportunity to be one of the first to create TikTok content for Lasell Athletics. This experience was incredibly fun and rewarding, as it involved working closely with athletes to produce engaging videos that resonated with our fanbase. Through this innovative approach, we were able to connect with fans in a dynamic new way, significantly enhancing our engagement and bringing fresh energy to our social media presence.

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